Newport Beach | July 27, 2018
New Hair Care Player Sets out to Disrupt with Breakthrough Anti-Hair Pull Technology
The first product of its kind, INTACT™ Root Securing Complex, makes its introduction to the professional beauty industry at CosmoProf North America in Las Vegas, July 29-31, 2018.
Out to create a buzz and build new partnerships at one of the most important global beauty industry events of the year, the breakthrough brand is focused on disrupting hair care with its novel formula - INTACT Root Securing Complex. Unlike anything in the marketplace, INTACT dramatically reduces hair fall and shedding caused specifically by hair pulling during salon services and at-home styling.
The proprietary formula, which is patent-pending in both the US and International markets, was developed by a team of scientists and physicians who specialize in women’s hair loss, hair thinning and hair shedding.
INTACT offers a professional strength, salon-only formula available in a backbar size that is also supported by a take-home version available in two sizes. The profit-generating, in-salon treatment carves out an entirely new category that supports ALL salon services without cannibalizing existing business. The combination of a salon treatment along with retail offerings provides a 360-degree approach to customers struggling with the concerns of hair thinning and hair fall.
With INTACT, salon professionals can provide clients with the confidence, security and level of care when hair is at its most vulnerable – keeping clients’ hair on their head, not in the brush, down the drain or on the floor.
INTACT, a division of DA Life Science, is a clinically-proven, cosmetic hair care brand focused on breakthrough solutions for women who experience hair fall, hair shedding and hair thinning. INTACT is created for solution-seeking women challenged with excessive shedding and thinning, as well as beauty conscious women who seek products proven to enhance the overall health and beauty of their hair. INTACT Root Securing Complex – the first and only product of its kind - is a patent-pending solution that helps resist hair pulling and unwanted hair shedding during salon services and at-home care and styling. Learn more at www.intacthair.com.